Customer
Description
Co-Labb partnered with H&B&Me, Holland & Barrett’s health and wellness app, to create expert, science-driven content on sleep, nutrition, physical activity, and emotional wellbeing. Our work streamlined workflows, cut review times by 50%, and ensured consistent, high-quality content output.
50% Faster Publication Times
Consistent, Fact-Checked Expert Content
“Co-Labb has been instrumental in helping us meet deadlines with confidence. Their talented team and seamless process have made a tangible difference to our ongoing content output." — Emily Kemp, Senior Copywriter, H&B&Me
The Client
H&B&Me is a health and wellness app created by Holland & Barrett, the UK's leading health and wellness retailer. The app provides users with tailored insights and expert advice on sleep, nutrition, physical activity, and emotional well-being, helping them take control of their overall health and wellness. As a trusted source for healthy lifestyle guidance, H&B&Me requires high-quality, science-backed content to engage users and build trust.
The Challenge
H&B&Me had ambitious goals to expand their library of health-related articles to better serve their app users. To support these efforts, they sought a trusted partner to provide additional expertise and capacity for producing high-quality, science-driven content that aligned with their vision and values.
“Before partnering with Co-Labb, we struggled to manage the scope of projects we wanted to undertake due to limited in-house resources and a lack of writers with medical expertise. — Emily Kemp, Senior Copywriter, H&B&Me
Why H&B&Me Chose Co-Labb
H&B&Me turned to Co-Labb for our specialized team of medical and scientific writers. With our team of PhD writers and experience creating accessible, evidence-based content, Co-Labb was uniquely positioned to deliver high-quality health articles aligned with the app’s vision. Our ability to scale content production seamlessly while maintaining scientific accuracy and engaging tone made us the perfect fit for their needs.
The Solution
Co-Labb partnered with H&B&Me to provide comprehensive support for their health content needs. Our collaboration included:
Expert Health & Wellbeing Content Creation
Co-Labb produced a wide range of technical science-backed articles for the app, covering topics such as health, sleep, nutrition, and exercise. Each piece was carefully researched, evidence-based, and tailored to resonate with the app’s users.
Streamlined Workflow
Our seamless content creation process allowed H&B&Me to streamline their operations, reducing bottlenecks and expediting project delivery.
Collaboration with H&B&Me’s Science Team
By delivering high-quality, ready-to-review articles, Co-Labb significantly reduced the time required for the H&B&Me science team to complete clinical reviews, cutting review times by more than half.
“Co-Labb quickly addressed these challenges by connecting us with exceptional writers who truly understood our needs and delivered high-quality work. Their support streamlined our workflow, significantly sped up project delivery, and reduced the need for amends or revisions. Our science team now completes clinical reviews in less than half the time!” — Emily Kemp, Senior Copywriter, H&B&Me
The Results
Co-Labb’s partnership with H&B&Me has provided valuable support to support the quality and efficiency of expert content delivery. By providing additional support and delivering high-quality health and wellness content, we helped H&B&Me engage users with expert-backed resources and scale their content production effectively.
Key Outcomes:
Enhanced Workflow Efficiency: Clinical review times for articles have been cut by more than 50%, enabling faster content approvals.
High-Quality Content: Every article produced by Co-Labb meets the highest standards of medical accuracy and accessibility, strengthening H&B&Me’s reputation as a trusted source for health advice.
Consistent Content Pipeline: Co-Labb’s ongoing support ensures that H&B&Me continues to deliver regular, engaging content across critical health topics.
Meeting Deadlines with Confidence: The partnership has given H&B&Me the confidence to meet tight deadlines without sacrificing quality.
“Co-Labb has been instrumental in helping us meet deadlines with confidence. Their talented team and seamless process have made a tangible difference to our ongoing content output."— Emily Kemp, Senior Copywriter, H&B&Me
Message from the Co-Labb Team
“It’s been a privilege to partner with a global company as prestigious as Holland & Barrett and contribute to their mission of empowering users with trusted health advice via their new H&B&Me app. By creating high-quality, science-backed content, we’ve been able to help them engage their audience and streamline their processes. We look forward to continuing our collaboration as they expand their impact in the wellness space.” — Dan Sheridan, Founder of Co-Labb
Industry:
Healthcare
Company Size:
Global
Working with Co-Labb since:
2024
Services Utilised:
Technical Writing, Medical Writing
Why H&B&Me Chose Co-Labb
H&B&Me turned to Co-Labb for our specialized team of medical and scientific writers. With our team of PhD experts and experience creating accessible, evidence-based content, Co-Labb was uniquely positioned to deliver high-quality health articles aligned with the app’s vision. Our ability to scale content production seamlessly, while maintaining scientific accuracy and engaging tone, made us the perfect fit for their needs.
H&B&Me
Empowering Health Content: High-Quality Science-Driven Articles for the H&B&Me App
Co-Labb partnered with H&B&Me to create expert health content for their wellness app, delivering science-backed articles on health topics, such as sleep, nutrition, and exercise.
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