Achieving New Records: Co-Labb Boosts Quarterly Organic Traffic by 10%, Achieving Record High

Loren Gould, VP of Growth - Ezra

Ezra is on a mission to empower individuals with early cancer detection, providing detailed and reliable screening services. As part of their comprehensive service, Ezra needed high-quality, medically-reviewed content to educate and engage their audience on health and cancer-related topics, positioning their brand as a trusted source in the healthcare sector.

The Challenge

Before partnering with Co-Labb, Ezra faced significant challenges in scaling their monthly content production. Their goal was to expand their medical blog output to keep pace with the growing demand for health and cancer-related educational content and to boost SEO performance. The internal team was struggling with the workload, hindering their growth potential.

Ezra needed a reliable partner capable of producing high-quality, medically-reviewed content at scale while maintaining the accuracy and reliability critical in the healthcare space.

Loren Gould, VP of Growth - Ezra

The Solution

Co-Labb continues to provide Ezra with a comprehensive, end-to-end blog content solution, which allows them to significantly scale their content production. Our partnership included:

• Creating Article Briefs: We develop detailed article briefs for each blog post, outlining key topics, subheadings, and relevant medical research to ensure the content is both informative and aligned with Ezra’s brand voice.

  
  

• Authoring Medically-Reviewed Articles: Our team of expert medical writers authors in-depth articles on health and cancer-related topics. Each article is reviewed by a second member of the team for scientific accuracy, ensuring the content is reliable and informative for Ezra’s audience.

• Blog Management and Quality Control: Co-Labb manages Ezra’s blog by uploading, formatting, and publishing each article, ensuring that every post is optimised for SEO and meets the highest quality standards. A true hands-off, end-to-end content campaign!

By taking over the entire process—from content ideation to publishing—Ezra is able to focus on their core business while we ensure the seamless production and management of their medical content.

Loren Gould, VP of Growth - Ezra

The Results

Since partnering with Co-Labb, Ezra has achieved measurable success in their content strategy. Our collaboration not only allowed them to scale their content production but also drove significant growth in website traffic and audience engagement. Key results include:

• 150% Increase in Content Output: Ezra scaled their blog production from fewer than 10 articles per month to 20 articles, allowing them to keep pace with audience demand and expand their content library significantly.

• Record Organic Traffic: Ezra’s organic sessions have grown 10% month-on-month, reaching record highs since onboarding Co-Labb. The increased volume of high-quality, medically-reviewed content has helped them rank higher in search engines, driving more organic traffic and leads to their website.

Loren Gould, VP of Growth - Ezra

• Seamless Workflow and Content Management: By providing a turnkey content solution, Co-Labb has streamlined Ezra’s content production process, allowing them to focus on other strategic initiatives while we handle their blog content end-to-end.

Loren Gould, VP of Growth - Ezra

Message from the Co-Labb Team

“It has been very gratifying for the team to be trusted with such a large volume of content, including uploading to the website. In a few short months, we have grown in our partnership with Ezra to understand their specific needs and effectively address them. In particular, working directly with Loren has been lovely, and he has addressed any requirements from our side quickly. We look forward to providing Ezra with quality content for a long time to come.”

Dr. Sarah King, Senior Scientific Writer.