Customer
Description
CYTENA provides innovative solutions for single-cell dispensing and automated cell line development, advancing drug discovery.
Increased organic web traffic
Boosted audience reach & engagement
“The value we get from Co-Labb is excellent. They produce high-quality content that’s easy to work with and aligns with our brand. It’s universally acknowledged within the business that Co-Labb’s content is the best we’ve seen.”
Yafees Sarwar, Head of Marketing and Inside Sales - CYTENA
The Client
CYTENA offers a portfolio of user-friendly single-cell dispensers and fully automated solutions for biotech cell line development (CLD), enabling optimised workflows for mini pool screening, single-cell cloning, colony growth, and upscaling. Their technologies accelerate the creation of stable cell lines for producing therapeutic antibodies, viral vectors, and off-the-shelf cell therapies, while also supporting the establishment of high-performing master cell banks.
The Challenge
Before partnering with Co-Labb, CYTENA struggled with a stagnant content calendar and lacked a strategy for creating engaging, science-driven content and thought leadership articles. They needed a partner to produce various types of content, including product brochures, case studies, and website copy, to effectively communicate their technologies’ impact to the biotechnology industry. Previous vendors couldn’t deliver the volume and quality required, leaving CYTENA searching for a reliable content partner.
“We had a pretty stale content calendar. We weren’t producing blogs or thought leadership posts, and working with Co-Labb sped things up very quickly. The volume and quality of content were exactly what we needed.”
Yafees Sarwar, Marketing Manager - CYTENA
The Solution
Our turnkey solution enabled CYTENA to transition from minimal content to a dynamic, high-output content calendar within a quarter. Co-Labb provided CYTENA with an end-to-end content solution, including:
Product Brochures: Highlighting CYTENA’s scientific and technical benefits for diverse audiences, making complex information accessible to both scientific and business audiences.
Website Copy: SEO-optimized pages that boosted reach and engagement, and positioned CYTENA as a thought leader in the cell line development sector.
Client Case Studies: Real-world success stories showcased the real-world applications of CYTENA’s technologies. These case studies were so well-received that they became a template for other companies within CYTENA’s parent group, standardizing how customer successes are communicated across the organization.
Content Strategy: A cohesive content plan that enabled CYTENA’s team to produce a steady stream of blogs and articles, distributed across their website and LinkedIn.
“The content Co-Labb produced was extremely well received, not only within CYTENA but also by our parent company.”
Yafees Sarwar, Marketing Manager - CYTENA
The Results
The partnership with Co-Labb delivered tangible results:
Increased Content Output: CYTENA went from a stagnant calendar to a high-output schedule, regularly publishing blogs, case studies, and product pages.
Enhanced Engagement: Content consistently performed well on the Web and LinkedIn, increasing brand visibility among target audiences.
Industry-Standard Case Studies: Our customer case study format became the template for CYTENA’s parent company, standardizing success stories across multiple brands.
Improved Thought Leadership: CYTENA’s regular publications strengthened its position as a thought leader in cell research.
“Our case studies and content from Co-Labb are setting the benchmark for our entire group. The executive team has taken notice, and we’re now exploring ways to replicate this success across other companies.”
Yafees Sarwar, Marketing Manager - CYTENA
Message from the Co-Labb Co-founder
“It’s been exciting to help CYTENA communicate their technologies’ impact, and ultimately drive customer engagement and company growth. From creating compelling product brochures to high-impact webpages, we’re proud to contribute to CYTENA’s success as they continue to expand their reach and influence in the biotech industry.”
Dr. Dan Sheridan, Founder of Co-Labb
Industry:
Biotechnology
Company Size:
Medium Enterprise
Working with Co-Labb since:
2024
Services Utilised:
Marketing Content & Strategy
Why CYTENA Chose Co-Labb
CYTENA selected Co-Labb after a recommendation from their sister company, impressed by our ability to deliver a high volume of scientific content quickly and with precision. Compared to previous vendors, Co-Labb stood out for their flexibility, scientific expertise, and consistent quality. With a team of PhD-level writers experienced in biotech, Co-Labb was uniquely positioned to produce content that resonated with both expert scientists and industry professionals, meeting the high standards expected by CYTENA’s executive team and parent company.
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